Thesis Details


Thesis Title: MARKET COMPETITIVENESS IN THE GLOBAL TEXTILE SUPPLY CHAIN: EXAMINATION OF SUPPLY CHAIN CONFIGURATIONS
Thesis Author: Candace Hope Nowell
Abstract: The purposes of this study were to: 1. Determine why U.S. manufacturers are losing market share in the areas being sourced by U.S. retailers. 2. Determine the supply chain structure that is most successful in the bottom weight and bed-bath sectors of the global supply chain. 3. Provide insight into the performance measures that U.S. retailers use when choosing a supplier. The primary objectives were to collect data from a sample of major U.S. textile and apparel retailers, U.S. textile and apparel manufacturers, global textile and apparel manufacturers, and sourcing agents with market share in the bottom weights and bed-bath sectors to: RO1 Determine why U.S. manufacturers are losing market share in the areas being sourced by U.S. retailers. RO2. Determine the supply chain structures that are being used by: 1. U.S. retailers 2. U.S. manufacturers 3. Global manufacturers 4. Sourcing agents RO3. Determine the performance measures that are being used by: A) U.S. retailers B) U.S. manufacturers C) Global manufacturers D) Sourcing agents Significance of this Study This research will provide insight into the growing importance of supply chain management in terms of supply chain structure and performance metrics used. Currently, there are several misperceptions of how U.S. manufacturers can gain market share in the areas that are being sourced by U.S. retailers. Many U.S. manufacturers believe that they are losing market share because they cannot compete on cost, but U.S. retailers are saying that speed and innovation are just as important. This study will provide insight into the U.S. retail industry and the factors that are used when making sourcing decisions. The study will also provide the dominant supply chain structures and performance measures used in todays global textile supply chains for two product categories: bottom weights and bed-bath. The studys results are intended to provide the U.S. with a benchmark of how their supply chain should be configured, as well as the metrics to be used along the chain in order to be more competitive in a global environment. Limitations of this Study 1. The study only focuses on two product categories: bottom weights and bed-bath. Even though these two categories represent a stable business for U.S. companies, results cannot be generalized to other product categories. 2. The sample size only consists of a representative sample from the two product categories due to inability to include the entire population; The sample is a non-probability convenience sample. 3. Depending on the position of the respondent, there may be potential inability error in that they may not have access to the complete data needed to answer certain questions. 4. There is potential for respondent bias depending of the willingness of respondents to disclose actual and accurate numerical data.